FloraHolland provides wide-ranging marketing services. From product promotion to offering commercial support completely in tune with your company’s goals.
Product promotion at the locations
All locations of FloraHolland have facilities for viewing (new) products. This may involve offering flowers or plants in separate auction groups or drawing extra attention to primeurs at the clocks and in the flowering rooms, or it may involve showing flowers or plants in the display cases next to the auction rooms. Products can also be seen in the sample greenhouses of FloraHolland Connect. Via the locationsof FloraHolland it is possible to arrange for products to be displayed at the cash and carry. Ask about the various possibilities at the branch where you purchase.
FloraHolland works together with promotional organizations such as BBH (Flower Council of Holland), PPH (Plant Publicity Holland) and IBC (International Flower Bulb Center). International promotions are conducted in mutual consultation, and promotional material such as posters and product fans can be obtained via FloraHolland.
Promoting your novelties
To encourage development of new products, each year FloraHolland presents the FloraHolland Award. A panel of experts decides the winners of the FloraHolland Award in four categories: cut flowers, indoor plants, garden plants and concepts. Nominees are announced at the FloraHolland Trade Fair in March and at the Aalsmeer Market in October.
In addition, we can help promote your novelty products in the national media and trade publications.
For more information: Product- and Concept Development +31 (0) 174-632478
National and international trade shows and product presentations
FloraHolland brings new products to the attention of a wide buyers audience through displaying them at (inter)national trade shows. FloraHolland further promotes novelties at events such as the International Horti Fair, Plantarium, GLEE and IPM-Essen.
FlorConcepting
FlorConcepting is a service where FloraHolland, working closely with you, develops product concepts. All the knowledge and expertise we possess is integrated into this process. To develop new ideas, we utilize a step-by-step approach. All phases are included: from generating ideas, defining them, and testing concepts all the way through introduction and evaluation.
FlorConcepting is a paid service. For more information, or to make an appointment, please contact us at + 31 (0)174 - 63 30 10.